Today I learned that you can book Virtuoso online, without the need to coordinate directly with a Virtuoso provider. I'm a hands on type of person and so I like to do that kind of thing myself. Booking with a Virtuoso provider gets you something pretty similar to Amex FHR or Chase's the EDIT- things like breakfast for 2, f&b credits, upgrades/early check-in/out subject to availability, etc, depending on the property.
Anyway, in my limited price checking, I found the prices to be very similar, sometimes even cheaper than booking directly with the property.
I am a fan of the points blog
OMAAT and recall that his partner, Ford, is a Virtuoso advisor, and found that he has a
dedicated Virtuoso Advisor page, where you can check rates and book directly. I haven't tried it but wanted to share.