And just to continue AMEX making me mad, he also is pre-approved for a BBC card. Just a reminder, we have the same credit score. And before he was approved for the Biz Green, there was no more spend or cards or closures on his account than I had. But he was approved Biz green, pre-approved for BBP and now pre-approved for BBC. And he hasn't even made a charge on the BBP yet. All the while I am still somehow a bad customer and can't get rid of the pop-up. I just wish I knew the rules and then I wouldn't be upset. If I knew it was too many cards or too many closures or not enough spend (tell me how much!), then I could play by the rules. But when the rules are hidden from you, it is frustrating. Thanks, I just needed to type out my frustration. Back to my weekly account reviews.
I'm not sure pre-approval means DH is immune from the pop up on that product. They may be disconnected.
Amex pop ups seem to be a mix of factors. This includes things like how many years you've been an Amex cardmember in your own name (as opposed to being just an AU and benefitting from a primary cardmember's much longer Amex history). I've been an Amex cardmember for about 9 years and I've never had a pop up even as I've signed up for more than a dozen cards. I currently have 11 cards open with Amex, so it's definitely not too many cards. However, my wife got a pop up in her first year as an Amex cardmember in her name and only having opened two Amex cards of her own at the time, despite having been an AU on my oldest Amex card for the entire time I've had it open and having the same "Member Since" as me.
It could be how many cards you've closed, or relatedly how many renewal AFs you've paid. Since the pop ups started happening, I've been very careful to advise people really think about what Amex cards to open (and thus, eventually have to close), and whether it's a card they can see themselves keeping or holding not just for the minimum one year, but possibly renew and pay an AF on for a second year. This is especially true for those cards with the first year AF waived, or those high AF premium cards.
Before you sign up for an Amex card, you need to look beyond the near-immediate gratification of a big SUB. Gone, it seems, are the days when you could sign up for card after card, because Amex approved anyone with a heartbeat, meet the MSR, pocket the SUB, and sockdrawer the card until a year had passed and you could close the card without repercussion.
Now, you need to be asking yourself things like, does this card have benefits or bonus categories that make it a keeper? Even if a card doesn't have good bonus categories, can I accept putting non-bonused everyday spend on it even though that spend could be going on a 1.5x or 2x everything card or towards another MSR? Are ongoing benefits like FNCs worth paying another AF to at least pocket before closing? Is there a downgrade or upgrade path that I'm okay with and won't make me ineligible for a different product's SUB under Amex's once per lifetime rule? Besides factoring into the pop up, how will keeping or closing a card implicate Amex's other rules like the 5 credit card limit that may affect my application for the next card? Will Amex give me a good enough retention offer for me to offset the AF and justify, along with all the other benefits, keeping the card for another year?
I've closed a lot of cards, but I always try to keep cards open past a year whether because it makes sense, or with a retention offer or upgrade/downgrade.
Relatedly, are you continuing to spend on Amex's cards after meeting MSR? Word is Amex has invested heavily in data analytics and they can see huge drop offs in spend after meeting a MSR. That's a telltale sign of someone signing up for a card just for the SUB. I think it's impractical to ask anyone to keep the same levels of spend on that card after MSR as you were spending to meet MSR. What I do suggest is not hitting an Amex MSR with only one or a few large charges during MSR so the dropoff doesn't seem as severe after MSR. If you have a large expense looking for an MSR, see if you can split the charge between different cards or over time so that large spend doesn't end up all on your Amex MSR at once. Keep your spending between MSR Month 1, Month 2, and Month 3 fairly level, then you can start tapering down your spend over the next few months. After a year and paying a second year AF, I personally don't worry about keeping up the spend on that Amex card as long as my overall Amex spend is a healthy amount.
I've said this before, I don't actually "spend on each one." I think the conventional wisdom to spend on your Amex cards doesn’t necessarily mean spend on each one. If you have one or two, yes it probably matters that you spend on each one, especially if your cardmember history with Amex isn’t long and these cards are in their first year. But if you have 5 or 10 Amex cards, it’s probably okay if you spend heavily on a few and have little or no charges in some months on others. I’d say, if we’re not working on MSRs from other issuers, Amex gets more than 3/4 of our spend across various cards and not necessarily evenly.
Take a look at your cards that might've seen a significant dip after meeting MSR, start spending on them again and let your statement close with balances. It's hard to say how much you need to spend (some say bring it back up to MSR period levels). I think everyone's case may be different. Amex is very likely assigning scores based on your history, and some cardmembers may be in a deeper hole than others.
I think for many of Amex's cards, credit benefits, category bonuses, FNCs, Amex Offers, spending offers, upgrade bonuses, and retention offers all can help to justify keeping a card for more than a year and continue spending on at least some of them. At least then it doesn't look like you're opening cards for bonuses, not spending, and closing all of them after only a year. Amex has become very much a relationship bank, and that can lead to some suboptimal behavior if you want to keep that relationship, keep Amex happy enough to let you keep opening cards and getting their bonuses.