Brian Noble
Gratefully in Recovery
- Joined
- Mar 23, 2004
- Messages
- 18,099
They aren't building any Deluxe rooms for CRO, either.Not sure how to word this but isn't there a reason they are not building more mod/value rooms now even for CRO?
Since POP opened, every single hotel room built or even proposed at WDW---every single one---is either part of DVC, or is being built by a third party (Four Seasons, the Western Way expansion). What's more, there are at least two instances of existing "cash" hotel rooms being converted to DVC stock---the upper two floors of AKL, and the North Garden Wing of CR.
If you'll recall, POP was under construction during the period where tourism literally fell through the floor after 9/11. In addition to delaying the opening of the Classic Years half by more than a year, they also closed part of Port Orleans for a good chunk of time, and mothballed the Legendary Years at POP completely.
My take is that Disney realized just how much risk they had with all that captial tied up into resort development---another seismic shock to tourism could really leave them holding the bag. So, they very intentionally moved almost entirely to the DVC model. In this model, the customer gets a discount on lodging costs, but in exchange the customer promises to remain a customer year after year, in good times and in bad. This softens the blow of any future tourism slumps (such as the one we are in right now), and provides a built-in buffer against risk. Plus, Disney recovers their capital investment on development much more quickly than they would in a rental model, further reducing risk.
For a variety of reasons---many expressed in this thread---if you're going to sell timeshare, you've got to sell darn nice units. People aren't going to spend thousands/tens of thousands of dollars for "just a hotel room."
I don't know if they'll ever change back to a "standard hotel" model---so far, it looks like they have been willing to farm out new cash-rental development to third parties. This is also a pretty good deal for Mickey. Those external companies take on the risk of captial, but I'm sure Mickey gets a very nice lease payment for the land, etc. that is due and payable whether guests are coming or not.