I may be missing something, but why couldn't they just adjust the
point charts to reflect a less expensive resort?
Don't they do this to a certain degree already where the moderates are listed in the Disney Collection?
MG
They could, but remember, the more points on the charts per room, the more $$ DVC makes on sales. For instance, BLT has relatively high point charts..people buying take this into consideration if they want to stay for a week in a one bedroom.
If a newer resort comes along with say 1/2 the number of points required, people will buy fewer points.
While nothing
precludes that from happening, DVC also has brand "image" to maintain, it is what helps drive sales.
Personally, I see nothing wrong with building at the moderates, or even at POP...but I think DVC would have to build them/market them as separate free standing resorts, rather than as "DVC additions" to the existing resorts. For instance, for POP, they could retain the original theming of decades for the buildings, but replace the giant POP culture icons with more upscale and subtle themes, like changing the themes of the building to match the decade. There could be Victorian style buildings, art deco style buildings, etc. The existing food court/check-in building, if still structurally sound, could easily be modified to include a nice Table Service restaurant. A full featured pool could be added to the plans. Upscaled furnishings. Even the existing unused building that was supposed to be POP rooms
could be modified into nice larger studios by combining to rooms together, though it may be cheaper and easier to tear those rooms down and start fresh.'
But they are still left with problem of "perception" for the buyers. No matter how nice they made a POP DVC, would potential buyers still see it as a "value resort addition" in their minds? First impressions die hard. I'd probably actually really like the POP location as a condo style DVC similar to OKW, but I'm not sure it would sell well. It also should not be named anything like Pop Century or even Decades, maybe the Timeline resort, American Ages, or something.