HP names Disney exec. as marketing chief

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HP names Disney exec. as marketing chief

Tue Sep 11, 2007 8:26pm ET

LOS ANGELES, Sept 11 (Reuters) - No. 1 personal computer maker Hewlett-Packard Co on Tuesday has tapped Walt Disney Co theme park executive Michael Mendenhall as its chief marketing officer.

Mendenhall, 45, had directed marketing and publicity for Disney's parks and resorts business around the world. He will begin at HP on Oct. 1.

Both companies have major consumer businesses.

HP has overtaken Dell Inc as the leading personal computer maker and has long been the largest personal printer maker, as well.

The company is launching a $300 million marketing campaign to promote Web-based printing services. (Reporting by Peter Henderson)