I'm an every dayer. I don't shampoo/conditon though, I use Wen cleansing conditioner. I do it almost every day, sometimes every other day. The days I skip are because I didn't go anywhere or do anything. If I work out, I wash it again. And I usually plan when I am skipping a day. If I have a really early morning, or if I am planning to do a pony tail and clean house, then I will skip a cleansing. But most likely, I will do it every day. Especially since I shower daily, and the humidity in the shower usually makes my hair go crazy.