Mine have 15 each under the tree. Started with intentions of 5 each, upped it to 8 each, thought I had it done at 12 each but, somehow, when all wrapped and done it came out to 15... They aren't all super big gifts, though. DD has a Squinkies Cupcake, 2 Monster High dolls, 2 Moxie Snow dolls (with tent and car), and other things along that priceline. DS11 has a magic set, Mighty Beanz, Star Wars
Lego sets, etc... and DS7 has Harry Potter Lego sets (his actually were a tad expensive

but the kids don't know that), a Dress Up box, Mighty Beanz, etc.. They are each getting a few clothes, 4 movies, 2 books and a Board game. Santa is bringing DD a couple of dolls and a doll bed, DS11 the Kinect/Extra Kinect game, Xbox live subscription renewal, and DS7 a Razor Dune Buggy.
Stockings are always full but not of huge things. This year it is Lego minifigs, Star Wars toys, Hotwheels for the boys and Squinkie minisets, Zoobles and a MH doll for DD. They also get Pez, toothbrush, and an M&M's tube in their stockings. The bigger boys will find a BABW shower gel/body spray in theirs.
I think I started buying too early

Next year, I need to put it off until the 23rd LOL