While I think the campground makes money compared to it's operating costs I think they could make LOTS more and bring in more campers who continued to add to the cash registers. Your ideas are spot on. They did, it's called a Minnie Van and they make LOTS more money. I have stayed in campground, I won't go back because I left camping in my past, just not for me. But MANY MANY people love it, it's a low maintenance resort for Disney, and it can be hard to book. Not sure why you think it is a less productive asset? Because the gross amount of money they take in? Maybe, but they spend a lots less money to maintain and operate it. Campers are pretty self-sufficient. Add to that paving over that land means they have to find a way to protect a bunch more land elsewhere, the state won't allow that kind of huge impact to water. As far as high end resort, Disney has made it perfectly clear they'd rather folks like Four Seasons offer that. Disney would have to substantially up their service and offerings while cutting prices to compete. They are not in it for that kind of commitment. They are shooting for those once or twice visit families who will drope thousands and thousands of dollars on everything even if it's not worth it. Get them in, get them out .... next! Nada shared that I saw, just throw something out there that get folks worked up and clicking .... haven't seen it posted anywhere else ... yet. Maybe @TheRustyScupper has heard some rumblings?