Yeah, I've noticed it too. Growing up, Easter was more of a religious observance. It's actually a bigger deal than Christmas to Christians - I grew up Catholic - but the celebration was more subdued. We had Easter baskets and some candy, and a big meal, but that was it. Today it does seem to be more marketed, and kids get like bigger presents and such. My basket might have had a squirt gun or small toy in it, but it was mostly just candy. It has definitely become more commercialized - not so much as Christmas but it's getting there.