H20 + Brand Retiring

I just got 2 bottles of shampoo from Amazon. It says they had 13 left in stock, so I guess it's 11 now. I'm bummed about this as I just found out that I like the shampoo!
 
Just making things up. Wondering if it's the Mouse that canceled the contract and killed the company, not the company decided to fold on their own. Just saying....
The holding company decided to dissolve the company. They don't get into specifics so possibly a loss of contract contributed.

"POLA ORBIS HOLDINGS INC. (the “Company”) announces that, at a meeting of the Board of Directors on April 28, 2022, the Company resolved to dissolve and liquidate one of the Company’s consolidated subsidiaries, H2O PLUS HOLDINGS, INC., and its wholly owned subsidiary (sub-subsidiary), H2O PLUS, LLC (hereinafter collectively referred to as “H2O PLUS”)."

"Since joining the Group, H2O PLUS has been engaged in the manufacture and sale of cosmetics primarily in the United States. However, the business environment surrounding H2O PLUS has become extremely difficult, causing performance results to fall short of plans. Despite various measures undertaken to date toward recovery, it has been determined that there is no longer any benefit in continuing this business."
 
The holding company decided to dissolve the company. They don't get into specifics so possibly a loss of contract contributed.

"POLA ORBIS HOLDINGS INC. (the “Company”) announces that, at a meeting of the Board of Directors on April 28, 2022, the Company resolved to dissolve and liquidate one of the Company’s consolidated subsidiaries, H2O PLUS HOLDINGS, INC., and its wholly owned subsidiary (sub-subsidiary), H2O PLUS, LLC (hereinafter collectively referred to as “H2O PLUS”)."

"Since joining the Group, H2O PLUS has been engaged in the manufacture and sale of cosmetics primarily in the United States. However, the business environment surrounding H2O PLUS has become extremely difficult, causing performance results to fall short of plans. Despite various measures undertaken to date toward recovery, it has been determined that there is no longer any benefit in continuing this business."
That's hilarious. So they knew they were shutting down the business when they went to Amazon only sales a few weeks back.

Jerks.
 
The holding company decided to dissolve the company. They don't get into specifics so possibly a loss of contract contributed.

"POLA ORBIS HOLDINGS INC. (the “Company”) announces that, at a meeting of the Board of Directors on April 28, 2022, the Company resolved to dissolve and liquidate one of the Company’s consolidated subsidiaries, H2O PLUS HOLDINGS, INC., and its wholly owned subsidiary (sub-subsidiary), H2O PLUS, LLC (hereinafter collectively referred to as “H2O PLUS”)."

"Since joining the Group, H2O PLUS has been engaged in the manufacture and sale of cosmetics primarily in the United States. However, the business environment surrounding H2O PLUS has become extremely difficult, causing performance results to fall short of plans. Despite various measures undertaken to date toward recovery, it has been determined that there is no longer any benefit in continuing this business."

They've revamped their lines, discontinuing products, renaming them, etc. over the years. Consumers don't usually like that, and it makes it more difficult to compete in a market that's oversaturated with mid-tier products. They are way too expensive to compete with drugstore brands, but mostly not high enough quality for upmarket. When they started only selling on amazon, that was probably the death knell - at that point you aren't even trying to lure customers or retain customer loyalty with promotions/deals on your own company website.
 
















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