Doctor P
<font color=navy><font color=navy>Chocolate covere
- Joined
- Jan 24, 2000
- Messages
- 6,550
You know, I've been thinking about the business side of this (a compelling side, I must say). If this was truly a good business decision, they would do the following: if you have had an annual pass over the past three years, you are ineligible to get any discount on a future pass (you would have bought one anyway, so there is no new money and we are just paying you for something you would have done anyway). Since the parks are always jammed at Christmas time and Easter time, we will make the passes invalid at those times since we don't need to encourage park attendance then. Or, like Disney Cruise Line, we will just define every day that students are out of school for break, vacation, or the summer as peak season and not allow discounted passes to be used at peak season. Now, that would be a business decision truly designed to capture people that wouldn't buy an undiscounted pass, would even out attendance across seasons (and perhaps allow a reallocation of points to reduce the points for current high demand seasons), and would maximize the new dollars that would flow in--to further encourage this, make sure that any discounts on meals, etc. only apply to low season visits.