Goodings will not rob you blind. Their prices are somewhat higher than others. They have a very good choice of prepared foods that you heat up or refrigerate.
And depending on what you pay at home, W-D and Publix may also be higher than normal. Even with the customer card (pick it up when you shop there), I found the prices at W-D to be higher than home. I also found the W-D to be not as clean as my store at home.
I'm going to try Publix next (over by the Premier Outlet Mall).