Exactly......their promotions do not count as them lowering prices, as this is something that does not benefit the whole.
This is why I have advocated shipwide price cuts. The reasons for this are many. Now bear in mind, I am not saying bargain basement pricing. Just......$125 a passenger. For a family of four, of ANY age, that amounts to $500. For a couple, $250.
DCL could afford it, and the benefits far outweigh the sacrifice.
a) Fairness- rather than offering targeted promotions, a blanket discount that benefits the whole is going to create more goodwill among passengers. Let's face it, special discounts for some passengers that are not qualified by others, could lead to at least a bit of resentment. A fair cruise breeds a happy cruise. And happy cruisers equal repeat cruisers and referring cruisers.
b) Cutbacks- Now, we all know in an ideal world, that prices would follow services. Premium prices would lead to premium quality. Cutbacks in quality, in theory, should lead to lower prices. In my mind, it makes no sense to charge more, and give less. BUT, since it seems this is the way it is going to be for a while, people are much more likely to allow some slack, and a lot less likely to complain about cutbacks if they know they got a refund or discount of some sort.
c) Beneficial to DCL- For two kids to sail free, that is a loss of $1500 or so to DCL. OR they could offer $125 per passenger of all ages. Of that $1500, DCL is not going to get much back. $125 per person they have a very good chance of seeing every dime of it back. I know they are targeting families, and that is their base.....and good for them, I totally understand that. But a shipwide price slashing could lead to more older kids, more all adults rooms. Adults spend money, much more revenue than they would generate from the kids free. They are going to buy more souvenirs, more alcohol, spa treatments, Palo ressies, more shore excursions. From a strictly business standpoint, I think a blanket discount of $500 per cabin is going to generate more money for them than kids sailing free.