GAM&T is not a scam. Again, GAM&T is not, but there are others that are (ex. JustOurKids.com and many like them). What GAM&T does is hold these open casting calls at cities around the country. They get people out to these by bulk mailing. Not a bad practice as most all businesses including your local pizza shops do it.
GAM&T hires local talent agents or brings in respected agents to run the open calls in various cities around the country. These agents select the kids and young adults that they believe have "the look" or "potential" to be selected for work.
In my area (Chicago) the open call was run by a couple folks from a pretty well known and respected local Chicago talent agency. They selected the kids with the most potential for the GAM&T folks. A few weeks later the GAM&T letter came saying one of our children was selected to go to the GAM&T event.
So at the local cities when the open casting calls are held you may have hundreds of people show up with their kids and the professional agents / scouts, working on behalf of or hired by GAM&T select those children with the most potential. I can only assume that the Great American Model and Talent pays these agents for thier work. Still, only a small percentage of the participants who attend the open call get selected by these scouts. I brought three kids, one got selected. A neighbor brought two, neither of them were selected.
When I say selected I mean you get a letter saying your child was selected and you (The Parents) get invited back to another meeting to describe the program being offered by GAM&T and the programs format (Ex. Convention with runway, photos, commercial skits, and coaching prior to the live event in front of the agents and scouts). Yes it is sort of a sales pitch when you (The parents) get invited back without the kids. But in reality they need to explain the program to you without interruption so you know exactly what it is. GAM&T is not an agency nor do they claim to be.
The program in this case is a convention (Pittsburgh or L.A.) where you can bring your child and get them in front of agents from all over the country (Primarly what you are shooting for is L.A. and N.Y. but any other major market is good too ex. Chicago, Boston, Atlanta, etc...). Anyway L.A. and N.Y. are the big markets in this industry and agents, casting directors, etc... are at the GAM&T events in Pittsburgh and L.A. from many major markets, including L.A. and N.Y..
Yes there is a fee and yes GMAT is a business that is in business to make money. Their fee is about $600 and well worth it for this type of exposure. This is because to get your child in front of this many agents, scouts, casting directors, etc... from this many major markets would be exceptionally difficult if not impossible to do on your own and in person. Certainly, even if you were able to do it most of these agents would never see your child live and in person, you may or may not get to meet them, etc... So for this kind of money the GAM&T event is well worth it (Can you say tons of travel and knocking on doors without this event).
While in Pittsburgh or L.A. your child gets Photos done. It is part of the package and they stay on file with GAM&T in the event any of the agents, scouts, etc... decide they want them. Also, you child gets coaching and practice for the runway routine and the commercial skits they will do. Yes the do a live runway presentation (in front of no less than 20 agents, casting directors, scouts, etc...). They walk the runway to the center, do a turn, pose, walk to the end and do another pose or wave or whatever. All the agents and scouts are sitting just a few feet away. After the runway segment the child moves on to a brief three pose photo session. The child has to know to pose, then after the photo is taken to immediately go into the next pose, etc... This is covered in the coaching before hand. Finally, the child moves on to a film session where they do a brief commercial skit (ex. "Trix are for kids") in front of camera into a mic etc... This is also covered in the coaching session before hand.
After all this everyone goes back into the main room where childrens numbers are called (Each child is given and wears a number for the event) if an agent or scout wants to meet with them.
Others have their numbers are called if they will receive a letter about an opportunity from an agent or scout. This means there is an actual opportunity for them in the near future and the letter will arrive by mail.
Still others have their numbers called simply for recognition (meaning there is no opportunity or agent meeting for them right now but some agent or scout wrote their number down and thought they presented well on runway, on camera, or on film) and they may be contacted in the future.
For infants and kids up to 4 years old there is only a pre-session photo shoot and a runway presentation where parents must carry the child and present them on the runway to the agents, scouts, and casting directors.
Regardless, this is no scam. One of my children (Infant daughter) was acknowledged for her looks (Runway), then also her number was called for an opportunity (meaning we will get a letter about it sometime in the near future), and two agents selected her number and wanted to meet with us right at the event.
Anyway, our family made the trip to Pittsburgh and made a little vacation out of it too. It was worth the money and is not a scam. I was minorly disappointed because there were only a couple agents from L.A. and N.Y. and more from other major metros (ex. Chicago, Atlanta, Boston, etc...)
That said, I understand how many people may pay for this, then come a long way to get to Pittsburgh or to L.A. and spend money on lodging etc... then never have their childs name or number called. Certainly that would seem like a scam to me as well, particularly if I was sold a bill of goods that my child was going to be made a star. Yet GAM&T never ever told us that. Oh sure, they sort of dangled the the dream and some success stories in front of us. Yet they (GMAT) clearly stated they were not agents and that our child may or may not have interest expressed, etc... Yet I am sure there are people, the same ones who fail to follow directions at the event itself, who when not called, cry scam.
We should all remember, these folks (Agents, casting directors, scouts, etc...) are looking for a specific "Look", "Type of Child", "Size", "Mannerisms", and of course their needs change over time. Certainly not everyone can be selected. Those whose children are not are the folks who cry scam.
Certainly to them it likely seems that way, and I can understand that. But simply put, it is not a scam and you have to keep it in perspective. They never sold me a bill of goods that my child was going to be a star or anything like that. They did not do it in the open call in my city and never did it at all. I knew right up front that while they were selling a dream, the chances of success are very slim. Yet I decided to give it a whirl. We were lucky and have two children that have unprecedented opportunities becuase of this.