Gemma, probably the easiest way to describe it is kind of like a fried batter cake - very much like fried yorkshire pudding. It is often served with strawberries and cream or ice-cream or fudge sauce or even just powdered sugar. It is very nice but extremely sickly and very filling. DH and I normally share one and that is just enough for us
ETA: It kind of looks like a spiders web, it's made up of lots of 'strings' of batter rather than one big lump.