mom2rtk
Invented the term "Characterpalooza"
- Joined
- Aug 23, 2008
- Messages
- 62,784
A thought occurred to me though - maybe part of the reason they added the photobook is that back in the fall when the Free Dining came out, part of the marketing was "You won't get this good a deal again all next year." When, you think about it, if they had come out with free dining again in the fall, they would have probably pissed off some people that had booked the "best deal of the year". By adding this photobook, they're not doing that.
Also, if they had had the standard free dining right now, then in December 2011 they offer it for next year as "your only chance!" people might say...oh that's what you said last year.
In other words, it's not just a way to make extra money off free diners (which it clearly is) but also a way to keep their marketing promise. 2-for-1 as it were.
You make a very good point. Let's hope that's it!
I bet they'll make even more $$ off people making the book who decide they also want the cd and end up ordering it as well. 




