estherhead
DIS Veteran
- Joined
- Dec 28, 2004
- Messages
- 3,394
So Disney spent $1billion on this project right? So...where are they expecting to recoup that money? This isn't being done out of the kindness of their hearts. There has to be some moneymaking component to it that they feel will bring them a return on their investment (and I don't see that being people spending money on "special" magicbands).
There is another shoe to be dropped still.
Lots and lots of ways. They are hoping MagicBands will be souvenirs for people. Additionally, contrary to what you hear on this thread, they primarily built this new system to get people OUT of lines and into shops and restaurants and since families won't have to pull out cash and credit cards but will instead scan a Mickey bracelet for purchases they will be able to enjoy Disney without the constant reminder that the magic comes at a price and Disney is banking that that will make them spend 10-15% more.
In addition to that they are applying the RFID technology to a new video game system that they hope will make them $500 million in 2014. That's just the tip of the iceberg.
There is no plan to nickel and dime people by making them pay for additional FP's. Nor are they planning on tiers for resort guests with FPs. That is just a fear on here. They have OTHER more enjoyable ways to get a bigger chunk of your money. By relaxing you. And making you so happy you forget how hard it is to earn it and happily hand it over for another $9.00 Grand marnier Smoothie.