It would depend on your personal needs . . . I've always been "heavy", and OB is "placed" more exactly than applicator brands, and it expands sideways, never lengthways, so there is never a leak--I will not compromise on this "fit"!!! But everyone's body is different!!! There may be store brands that are just as good as your preferred name brand. But, honestly, is the difference between store brand and name brand more than $5 per month??? Personally, I'm willing to fore-go a fast food meal each month for my favorite . . . Many things I can and will compromise on (I shop at Aldi's so virtually nothing is a major name brand), but NOT THIS (for my particular needs) . . .