Direct looks like it has changed strategies with pre-sales and opening prices. Up to and including VGF2, they were very generous with incentives to push those initial sales numbers.
VDH, CFW and now Poly2 look different, letting the extra-enthusiastic customers buy first at higher pricing, then deeper discounts to are offered later to motivate the interested who will only buy under a certain price.
We figured Poly2 would be similar to VDH and eventually those really good incentives would arrive after a year or so.