Steve,
There are owners who are undoubtably doing that and there are also owners who have no mortgages who can do it as well.
Unfortunately I think they aren't thinking things through properly and are being somewhat foolish. Whenever you own a rental property there will be maintenance to carry out, furniture to replace, utility bills to pay, etc etc and not to cover the cost of this is only going to lead an owner into becoming disillusioned by the whole process.
Very often I see owners who charge ridiculously low prices and then a year or two later they are selling their property. Instead of realizing they have a valuable and desireable property they under value what they have. Personally I much prefer to see an owner over value their home as they will spend more time on looking after the home and equiping it nicely. That in turn leads to higher rates being achieved and far higher guest satisfaction which in turn leads to repeat bookings.
To give you an idea, I have one owner who has furnished his home with some very expensive memorablia pieces. He has a wonderful collection and every guest who stays in that home loves it. They all want to return but more importantly, they see that the owner has spent a lot of money furnishing the home nicely and they in turn, take great care of it. OK, so it costs more to rent than the average home but it's well worth paying if you want the experience of staying in one of the best homes in Florida.
I'd like to give you the web link so you can see it and judge for yourself but the rules of the forum don't let me.
Of course there are run of the mill rental homes and if you get caught in the "price" trap as so many people on this forum do do, then the rental rates achieved are not so good. I have a few homes like these that cater for a specific market but generally I like having homes that are unique and more upmarket than most. Another factor is that when the home is unique and furnished nicely, I actually get less guest call outs !
There's a saying about cheap people renting cheap homes and it's absolutely true. You do get what you pay for and if you are always looking at the cost side of things instead of the benefit you are receiving then you do sometimes miss out in life. I don't want to be snobbish or insult anyone as I do realise that visiting Florida is expensive but just sometimes I do feel people should go the extra mile to ensure they have a great vacation.....after all, they work hard for it !
As regards purchasing as a business, then every owner should look at it in those terms if they are going to rent their home out. You have to be licensed and you have to pay sales tax on bookings. There are legal requirements to meet and the financial obligations are considerable. Buying a home here maybe a realisable dream for some people but they should never get taken in by the claims of 30 plus weeks rentals a year to cover the cost. The reality is very different.
Steve, I know what you are getting at and it does look like accepting the $700, as per your example, is contributing to the cause but if you work out the real expenses of owning a home you can put on at least another $500 a month to your figure of $ 1800. (An $1800 mortgage would typically equate to a 4 - 6 bed home.) There are management fees, lawn and pool services to be provided, other maintenance (light bulbs, air filters, etc), utility bills, etc etc.
Now if you consider that out of the $700 you are taking, 12% is payable in tax you are left with $ 616 for the week, so you are really running at a loss and actually paying for someone else to use your home.
Personally, if it was my home, I wouldn't do it. I equip my homes well and have a great pride in what I offer.....I just don't see the point of devaluing it ! As I said, I have some homes that fall into certain price brackets, as do most companies, but for a little extra money you can get so much more !
In conclusion, if you intend to rent your home out, you simply must treat it as a business proposition. Don't devalue it, increase the awareness of what you have to offer and stick to your guns. My experience has been that when I start discounting, I am attracting more problems than the booking is worth.
The interesting part is that in no other area of the USA do they have what is going on here and it is hard for people to understand. Certain areas such as Vegas have homes but nothing on the scale of here and only a small percentage of folks realise what is available. I do wish there were other areas of the States doing rental homes in the way we do, because it would truly open up the market and make for a better understanding. Hotels are a way of life in America, it seems, but personally I would vacation more on land if I could rent a home in other parts of the USA. I don't much like hotels or their prices and coming from an industry in which you can rent a 3 bed home with pool for under $100 a night, it really annoys me to pay lots more for a mere hotel room.