However, you may have noticed this company is driven by a board of directors and shareholders now. I am just asking you not to be too naive.
Naive is believing there is only one way to run a business.
The board hires executives who are expected to use their best judgement, and the shareholders expect bottom line results AND growth.
Call for Disney to make decisions based on the idea that people want value, and if you give it to them repeatedly, you can build not only an extremely loyal customer base, but even a rabid fan base. The fact that Disney used that business plan, and also created wonderful products, is why we are here talking about them today.
Sure, you can make a spreadsheet that shows you can make x amount of $'s by closing the park earlier and charging $12 for those same extra hours. I'm sure one can make a darn nice looking Powerpoint presentation on it as well.
But if you don't accurately account for the long term benefits those extra park hours had in terms of loyalty, repeat visits, ancillary sales, etc, you haven't made a very wise decision.
Of course many companies do use that type of short term approach, and in many cases, with good reason.
Disney, however, became Disney by taking the road less taken. In their case, it was the right way to go, and it continues to be today.