Not to offend, but I think you are mistaken. When I look at Disney's annual report, capital is identified by business segment. My guess is that, like in any corporation, the business unit that can show the greatest return on capital gets the money. Since Disney seems to be doing pretty well selling timeshares and since the selling of the timeshare resort is tied to return on investment (essentially it pays back the money invested) it's a no-brainer financially to spend on DVC. DVC resorts are popping up left and right and meanwhile, the theme parks need a good painting and washing.