I think it was addressing Kevin's point earlier that lots of people say they'll quit smoking when the price hits a certain price and then the price goes up but people still smoke. The reality is that the smoking rate fell significantly over the years. To be fair, though, that can't all be attributed to the price. The growing awareness of the health risks and restrictions on marketing had a lot to do with it too. Still, I've had a lot of patients quit smoking and when I ask what finally got them to quit, the most common answer I hear is the price.
I just hope people don't quit going to Disney in droves because of the price. Quitting smoking is a good thing. Quitting Disney is not.