We collect them because we are big cereal eaters anyway (we will often just have cereal for dinner if it has been "one of those days") and my son LOVES his waffle in the morning so we are collecting quite a few! You can also buy them on eBay for a little less half the value. So even if you buy $100 worth for $40, you are getting your hotel pretty cheap! You can also bid on a Character breakfast with them but those usually go pretty high.