OK, I'll give you a reasonable summary of what he should do now:
1. He should grovel at the feet of his wife and children for as long as it takes to make them (but especially his wife) feel better. Additionally, if his wife never feels better, and leaves him, he should totally and fully accept the responsibilty for the demise of his marriage. None fo thisa "I had a hard childhood" or "she wasn't a good wife" crap.
2. He should apologize to all the kids in his "I am Tiger" commercials for letting them down, because clearly they shouldn't want to be like Tiger, since this is not behavior that anyoone should try and emulate.
3. He should beg forgiveness of whatever entity, if any, he believes in for his huge moral failing.
4. He should take some of his money and do something good with it. And perhaps he already does take some of his money and do something good with, and if that's the case, he should take more money an do more good with it. Let's be realistic...he already has more money than he and his family will ever need to live very well for the rest of their lives. I'm thinking he should spread a little around to organizations that promote family, maybe children's organizations, or those that help women whose husbands have damaged their lives in some way...abuse, single mothers, victims of deadbeat dads for examples.
It's a 4 step plan because clearly Tiger isn't as smart as he or everyone else thought he was if he thought that this was never going to come back to bite him on the "tush".
Sorry bicker, but someone who makes millions of $$$ off his public persona does not get to say "I'm sorry and I want privacy". He has chosen to be a public figure, a celebrity...with the good (lots of $$) comes the bad (loss of privacy). Clearly he wasn't worried about privacy when he was scoring chicks or he would have been able to figure out that someday his privacy would be gone....the day has arrived.
I agree. When you agree to the money, power, endorsements and 'good life' that comes with being a celebrity those perks aren't free. And today, Tiger is paying the price.
Tiger is in a world of hurt right not and it has all been his own making. There was an article a few days ago hypothesizing that the media was going after Tiger so vehemently over this because over the years he has been less than corporative with them. He wanted the fame, money and status but refused to play ball. Now it is payback time.
For the OP's question. I think Tiger is no different that any other athlete. He is rich, powerful, good looking and feels he is above the rules of normal people.
I've been in the same room with Tiger more than once and there is definitely a public/private persona. He doesn't talk to anyone and no one is allowed to talk to him. When he is around, everyone plays by Tiger's rules.
I would hate to be on his crisis PR team right now because every day it is something new and I'm sure he hasn't told them the 1/2 of it. I'm not sure he recovers from this. Not fully.
I let the PR world 10 year ago but I actually have a different plan.
1) Let Elin go. 1 or 2 women and he is helped if she stays. Now it looks like a shady PR move. Staying after 10 (though I don't buy a few of the stories) isn't good for anyone.
2) Pay Elin a HUGE settlement. I'm talking Paul McCartney numbers. Plus child support and leak the amount.
3) Grovel and enter Rehab - I don't care if he is addicted to anything or not. The public forgives rehab. Claim oxycotin, pain killers from the knee surgery. Check in to some secluded spa/rehab in Arizona for a minimum of 3 months. Drop out of sight.
4) Come back and win big. Take the Masters in April and all the majors. April 2010 may be too early depending on how big this gets, so do it in 2011. Winning helped Kobe.