You are right Tiger, the stores ARE mobbed.....but the average purchase has declined. It's not about how many Tshirts you sell, it's about the profit you make per purchase.
It's followed a fairly standard Disney pattern.
* Strong sales (example: About 5 years ago I bought a Beach Club sweatshirt on a cold day in December $36)
* Greed - they realize they can increase the price and make more per purchase. (Same sweatshirt 2 years later $64) Beancounters love it because profit p/sale increases
* Average sale declines as prices go up - I would not buy the same sweatshirt for $64 - our annual budget for shopping declined
* Reduce cost of merchandise (lower quality, fewer choices ----like resort specific merchandise) Tshirts cost less for Disney to buy so you can make more profit p/sale....but
* Reduced quality also means reduced price p/sale. We NEVER buy Tshirts anymore. We always came home with a couple p/trip. Heck, last night in the Disney store in our mall we looked at current T shirts (using this as an example....I can site more examples if you wish).....and you could read the size of the shirt printed on the inside of the back......THROUGH the thin fabric of the front of the shirt. Take it home....wash it.....printing disappears and it shrinks out of shape.
People ARE mobbing the stores and still buying.....just not the same profit p/purchase as in the past and that is ALL Disney cares about. This has been a problem for about 2 years.....a cost center which brought Disney buckets of $$ in past years.
Yes, the stores are crowded but the average sale has declined. Disney's glory days were the months after they nearly doubled the cost of much of the merchandise......people still purchased, maybe not as much, but profit p/sale were KILLER. Then they got greedy and dropped the quality to make MORE p/sale.
You can take this theory and apply it to many of Disney's ideas. One of my Disney/DVC friends says the same thing about the changes Food and Wine festival over the years...follows the same pattern.
We don't really buy much anymore either. I'll agree with you there.

I guess I'm confused with your analysis though - the stores are still full of shoppers, and they are paying double for the same stuff you and I bought a few years ago for half price. Since Disney has lowered quality, due to lower cost production of goods, that would mean they are making more profit. Sure, us regulars, like you and I, aren't buying as much, but first/only timers spend huge amounts on merchandise, so I think they make up for us. What am I missing?
First time or infrequent visitors don't know that the quality at Disney is less than it once was. Merchandise, food, or your room, it doesn't matter, they will still buy like they will never be back. That's what you do on vacation at the most magical place on earth!
The fact that Disney is paying half for a cheaper shirt and charging double doesn't matter when you have Mickey magic dust in your eyes.
Bill
Totally agree!

I agree up to a point. I think that people will still notice poor quality and high prices and no one likes bad food. I do agree that those who get into the pixie dust might not notice as much but not everyone has that condition plus really bad food or t-shirts fraying after one wash might even rule over pixie dust. At least temporarily.![]()
But, if you are only going to visit WDW one time, are you really going to contact them to return or exchange the defective merchandise? Highly unlikely. It will more than likely be thrown out, yet Disney still got their money.
Tiger
