I love starbucks, and I think its starting to become more and more popular. My roommates 3 year old cousin calls it "tarbucks and she gets an icee there" aka a frap. I do agree its a bit pricey but I've also compared it to our Seatles Best at our college campus and the prices arent too far off! We did not enjoy the nearly 11 bucks for a small coffee and cookie at Niagara Falls in Canada tho, but otherwise my family and i love it!