Do Disney "difference-makers" (executives)...

[k5thbeatle]

peek in on this board? What do you think? No way to know for sure but do you sometimes wonder if some of the Disney big shots look in to see what the "peeps" are talking about?

 

[kaabost]

I wonder this too. One side of me thinks that they are too busy dealing with everything else to be concerned with sifting through message boards. Another part of me thinks that these guys may be so eager and love Disney so much that they goof off on these boards too. I know that if I were a "difference maker" these boards would be a great place to find great ideas. I would imagine that it would certainly help ones job performance. Who knows? It would be great if they were here.

 

[TSR6]

It's a known fact that the boards are watched over - just to what extent I do not know.

All CM's that post on here are ( or at least should be ) well aware of this.

(ps: this is post #1,000 )

 

[Hobbes]

 

[Glendamax]

I do believe that Disney execs watch the boards. To me, it would be foolish not to. If I were an exec, I would read the boards after certain offers are made to see people's reactions, and read trip reports to see if I should make the same or similar offers again.

 

[bicker]

Rather, I expect someone in PR is tasked to monitor all online media, and report trends to management on a periodic basis. However, as non-normalized feedback, they'll likely use what they learn from boards like this to construct normalized surveys, which they'd then administer to guests on a random basis to gather information that they can use for decision-making.

 

[salmoneous]

I have been doing some work in an industry where there is a very active message board community. None of the executives look at those message boards - or at least talk about looking at them or making a decision based upon something written on the internet.

There is a general feeling that internet message boards represent only a tiny minority of customers - and a disproportionately cranky minority of customers. The feeling is that feedback is better gathered through employees in daily contact with customers, surveys and, most importantly, walking around and talking to people.

I have no idea if Disney executives feels the same way, but I wouldn't be surprised.

 

[DJSMOM]

My husband has his own entertainment online site (it started as a hobby, could be a full time job now.) He receives screener copies of DVD's. Buena (Miramax, Touchstone, etc) is one of the studios that sends him DVD's before they are released to the general public (usually 2 to 3 weeks before.) He did not solicit them, they came to him after reading info on his bulletin boards. Although it was not Disney exec, it was one of their PR firms that initiated the contact. So knowing that, I think someone (probably not a big wig) does read these boards.

 

[bicker]

I have no idea if Disney executives feels the same way, but I wouldn't be surprised.

Nor I. I had a friend who did a good bit of consulting with Disney and he confirmed they're at the fore-front of the marketing business intelligence movement, and put as much emphasis on the quality of the data on which they base their decisions as they put on the quality of the service they deliver to guests.

 

[scoolover]

Yes we do read these.
Sincerely
Roy

 

[bicker]

I'm sure Roy does, as he doesn't have a job anymore!