Totally and I think that's all well and good. However going into holiday mode before labor day...? With weeks left of summer? Got me blindsided a bit - I was honestly shocked when OBB tickets dropped that there was an overlap with our trip this week. I usually keep holidays in their lane at home - Halloween gets October, and Christmas doesn't start until Thanksgiving dinner is cleaned up (US here, so 4th Thursday in Nov, I guess we start that one a little early!).
I did check and it was a September start up until '24, so I'm not that far behind on the times at least.