The Disney Discount is 10% for single purchases of $50 or more prior to tax and you do have to ask for it. Here is the fine print "Must use your valid Disney Rewards Visa Credit Card, Disney Rewards Visa® Debit Card, or Disney Rewards Redemption Card as payment form and mention this offer. A $50 minimum pre-tax single transaction merchandise purchase is required to receive discount. Discount is not valid on purchases of ticket media, gift certificates, Disney Gift Cards, videos, DVDs and CDs, Disney Dollars, sundries, periodicals, digital and video cameras, disposable cameras, film, consumer electronics (e.g., CD players, TVs, DVD players), tobacco, alcohol, In-Park balloon vendors, Add-a-Dollar (Wildlife Conservation Fund), postage stamps, rentals (e.g. strollers,
ECV, etc.), all Titleist and Cobra golf equipment, National brand fragrances, treatments and cosmetics, Personalization, Imaging and Disney’s PhotoPass® product, Lladro, Armani, Hummel, Swarovski Crystal, Walt Disney Classics Collection, other collectibles and select merchandise. Discount is not available at Walt Disney World® Resort Operating Participant locations, including but not limited to, China Pavilion, Japan Pavilion, and Morocco Pavilion at World Showcase in Epcot®, Arribas Brothers, Basin, Basin White, Cirque du Soleil, Curl by Sammy Duval, Ghirardelli, House of Blues, Hoypoloi,
LEGO Imagination Center, Magic Masters, Magnetron, Niki Bryan Spas, Orlando Harley Davidson Store, Planet Hollywood, Rainforest Cafe, Richard Petty Driving Experience, Rubio Balloon Arts, SD Watersports, Sosa Cigar, Sunglass Icon, Surrey Bike Rental, T-Rex Café Shop, Wyland Galleries, and any other locations or kiosks that are not owned and operated by the owners of the Walt Disney World® Resort. Further, discount is not available at Disney’s Character Premiere, Disney’s Character Warehouse, Disney’s Earport, Magic of Disney, or World of Disney® New York. May not be combined with any other discount, offer or promotion. Not valid on previous purchases. Offer is subject to change without notice. Separate Theme Park admission may be required."