Another thing to factor into the 'failure' of the Disney Stores (at least in my opinion) is the removal of the artwork & collectables. I used to go into the Union Square
Disney store as often as I could to see if they'd released a new sericel or WDCC Statue. I couldn't afford to buy them very often, but did when I had the funds.
That is the problem... no one could afford the collectables in most of the store locations and they stayed in the store. Sure, they were pretty to look at, but if they weren't selling, they weren't profitable. Maybe they did sell around Christmas, but during most times of the year, they sat there. Why market something that isn't bringing in money?
Now the 2 stores are messy, lack creative displays and only feature the same ole-same ole, and seem to have mostly clerks with lack-of-interest in the customer. The one store doesn't even carry watches or adult baubles anymore.
I have a couple of things to say about this. 1st is... have you noticed that there are usually, at best 3 castmembers in the stores, one usually behind the castwrap, they try like crazy to keep everything neat and orderly... but have you ever noticed that as soon as they finish fixing the stuffed animails, folding the t-shirts, etc... they are a mess again. Yes, we all know it would be nice to have a castmember who did nothing but straighten, but this is the real world... and the Disney Store, and any other retail store doesn't. Cut them some slack-- they work very hard, are proud of the stores and would like nothing better than to have it neat and tidy at all times.
As for not taking interest in our guests... not likely! It sure is disconcerting when we try to help guests, and get brushed off like some pesky fly. Also, it is really peculiar that many guests start talking on their cell phones as soon as they enter the store, and don't stop until they leave... even at the cashwrap. Are the castmembers supposed to interupt their conversations? No, I don't think so! Every guest entering our local Disney store gets acknowledged, whether it is a smile, a nod or a hello. The castmembers will try to reapproach, but if you aren't interested, they are not going to ambush you.
The Disney Store merchandise is of good quality. The Castmembers I know are very pleased to have our kid's clothing lines back this year. And yes, they also are disappointed that they don't have more adult oriented items... they like them too... but if those items don't sell until they go to rock bottom prices, why market them in the stores? They sell better on line and in the catalog... that is not the fault of the castmember, nor is it the fault of the store. The Disney Store hasn't sold watches or "adult baubles" in over 2 years, not because they wouldn't like to, but the castmembers and individual stores don't control the inventory. Go into your local Disney Store, get to know the castmembers, ask them these questions, ask them for a phone number. They will be only too happy to help you. Take the time to express your concern to them.. in a nice way, and see what they have to say.
If you really want to make a difference, please go to Disney.com to guest services and email them. You, as the guest have the power to help change things around, but please don't take it out on the castmembers.