Disney stock has performed very poorly during the last few years. I myself am the proud owner of a few shares, and they've not been very good to me in a financial sense. Unfortunately I did not buy the stock immediately post-Eisner arrival, so I didn't participate in the big run up in value in the late 1980's and early 1990's.
The problems with Disney stock are multiple. First and worst is ABC. There used to be 3 major networks and ABS was usually #3. Of course, they are doing so poorly that they are #4 of 4 networks, even Fox is doing better. The prime time line up is the pits and Eisner, et al spend the majority of their time trying to turn this dog around. Yet more evidence that large mergers fail 3/4 of the time.
The theme parks are of course struggling as well, as the posts indicate. Particularly international travellers are down. Fewer nights in Disney hotels, fewer guests in the parks, fewer meals eaten, fewer items bought. If a new war in Iraq breaks out, this will deteriorate even further.
The Disney Stores are off their peaks of the past, and the film studio is doing okay, not great, not terrible, just okay. No Trons on the horizon thankfully, no Lion Kings either.
And of course there is the management succession issue. The untimely death of Frank Wells still hurts the company. Every President of the company following Mr. Wells has been a failure.
Roll this all together and you get a poorly performing stock. It is cheap now, so you can get lots of shares. If ABC doesn't turn around and a long war occurs, it will probaly sink even more. Of course if none of that happens, it should rebound. If I knew the answer with certainty I surely wouldn't be working, I'd be staying in the Boardwalk Village apartment that I would own!