morethananyonex
DIS Veteran
- Joined
- Jun 21, 2009
- Messages
- 2,870
It really wasn't. Frozen merchandise isn't doing all that well, but ELSA merchandise, IS*. If you see all the unsold Annas (poor Anna), all of that is wasted opportunity. Disney clearly knew Frozen would be big for them, but they didn't realize that the sister who is hardly seen in the movie would resonate with fans SO strongly.
I guarantee you, this will be something that Business classes of the future will dissect and analyze just like we did the New Coke debacle.
*And to a lesser degree, Olaf.
And you could very well be right.
What I'm saying though, is that the Frozen "outage" is much more likely to be intentional and "good" than the MDE outage we have seen today. It's like comparing Disney selling out of Elsa dresses because supply was kept low to Disney's website being unable to handle the amount of people coming to buy them and crashing. The latter doesn't make sense.
If it was intentional, limiting the amount given out today so it looks to be sold out makes more sense. Why crash the entire system, so people would look at it and say, "7DMT is popular, but MDE sucks" rather than "7DMT is popular"?



Not today- though!!! It will just have to wait....this is my weekend and you all will not ruin it. 

I completely agree that this wasn't intentional.
