ski_mom
DIS Veteran
- Joined
- Feb 19, 2004
- Messages
- 1,987
I kind of agree with both of you. If Target sells a $100 GC for $100, that does not hit the Income statement. It would be cash in, but also a liability, for a net 0 which does not hit the income. However if you sell a $100 GC for $95, now you have cash in of $95 and a liability of $100. This will hit the income statement as -$5. Breakage will factor in on a trailing 7 years or whatever the local rule is, as in $X of outstanding GCs expired this year which were sold 7 years ago, so they'll write those off, now, on the + side of the balance sheet. So given Target is over 7 years old, breakage will show, but it will be the cards sold 7 years ago that are reflected in it today.
It seems to me the other piece of this equation, is that the cards we are getting for the 5% off with RedCard are not Target gift cards. They are Disney or Ebay. I would suspect that Target get a small cut for selling that Disney or Target gift card and that it possibly covers the 5% discount that we are getting.
For example, we purchase a $100 Ebay gift card for $95. When the card is activated, I'm sure that Target has to send the money that they've collected from us to Ebay. How much they actually send them, we don't know, but I'm sure Target gets to keep a small portion of the $100 value of the gift card.