It was $15 if it was plain. You have to ask at the counter for a special form to customize it and it was $1 for each additional "topping." We chose milk chocolate and mini m&ms so it was $2 extra. In total it was $18.10 after tax. If you get it customized you need to do the order early because it takes 3 hours to have it ready for pick up. I honestly think that $18 for how big that thing was, was a deal! We have it in an airtight container at home now and it's holding up well. You can really get it customized however you like, milk or white chocolate, whole front (like we did) or just the ears dipped, sprinkles, m&ms, etc. The possibilities are abundant!