Thats what rofr is designed for, so things mever hit rock bottom price or they wouls buy it all up and resell it.
i don't see why disney wouldn't love for this to happen - for resale values to drop to $1 so they could scoop it all up and sell it directly for big bucks...
i think it's a chicken/egg kind of thing.
some people think that's true (
ROFR driving up resale price) - and in small dollar cases, it makes a little sense. it leads some people to go farther and suppose that disney ROFRs resales to prop up values for current owners (which is definitely not true).
in small dollar cases, i would agree that if i wanted to buy AKV and i knew disney was ROFRing AKV contracts below $90 (just a random number), then i might offer $90 per pt when i otherwise would have offered $87-88 per pt.
but if i thought AKV was worth it at $80 per pt, i would be more likely to offer $80 and if it were ROFRed, then i might drop out of the market entirely.
i tend to think disney bases ROFR decisions on a number of factors - that ROFR is designed to give disney more options (to annoy resale buyers and to profit from desperate sellers moreso than any residual effect on resale values). one factor is how well they are selling contracts directly. and to the extent that demand is very strong for direct purchases, i think demand will also be very strong for resale purchases (meaning the resale values would be increasing regardless of ROFR).
so i mostly think the intrinsic value of the contracts (based on supply and demand) does more to drive ROFR than the other way around.
i will add that in the "great recession" disney dropped out of the ROFR business for a year or so (except for a handful of BCV contracts). resale values dropped (as i'm sure direct sales dropped), but didn't completely collapse without ROFR to "prop them up." but disney definitely did not want to get stuck with extra inventory that they might have trouble reselling.