Well let's see. They called our home to confirm our arrival and time to make sure our room would be ready. We were escorted to a special place to check in where we were asked what could be done to cater our Disney experience. A very nice basket and flowers were left in our room to welcome us. No matter where we went when we used our key card we received special service like being driven anywhere we wanted to go for free. Free wine tastings. Access to the concierge lounge. Just to name a few things.
I'm glad you feel the way you do, but that again, for us, even adding these things don't make it a WOW factor. You get to the point when if you get the big things right, the small things are what make the difference between exception and average.
Average is not a bad thing, being exceptional can be very expensive to maintain (and we've seen Disney doing its best to reign in costs, which will continue to move the bar towards average), but touting "above average" as Disney does makes it look silly in my eyes when it misses the mark on the details. The old saying holds true, the Devil is in the Details.
Let me give you a WOW experience, not related to Disney or any of Disney's services. We buy food items from Dean and Deluca on a fairly regular basis. Dean and Deluca are based in NYC (they have a few other locations) and I live in Syracuse, so it requires shipping of our products, often overnight or 2-day because of them being perishable.
I recently placed a fairly small order (less then $100.00) and requested overnight shipping. The next day I was expecting to receive the package, however when I got home from my office, I found that UPS didn't leave the package at the door as they usually do and instead left a yellow tag. I called UPS but by the time I was home and called, the local office was closed and I was unable to change the package delivery until the next day.
Around 8:00 that evening my Blackberry starts buzzing and it was an e-mail from Dean and Deluca telling me they received notification that my package was not delivered and wanted to make sure I was aware of the attempt and that I was able to secure the package from UPS after they attempted to deliver it. Now, initially, I'm thinking no, I didn't get it and its a nice attempt at service but really they're just responding to the UPS notification, automatically via a standard message.
Shortly after the e-mail though our home phone rings and its a live customer service representative calling about the same notification. She expressed concern that the package was not delivered to me, and took ownership of the fact that UPS didn't leave the package (as that is their request of UPS for perishable goods, assuming it is a safe location and you are a repeat customer). She advised she was going to contact UPS on my behalf and request it to be delivered next day or put in a change order if I wanted. Considering UPS cannot guarantee a delivery time, I choose the change order, she then advised she would contact me back the next evening to ensure I was able to pickup the package.
The next day came, I drove to UPS, picked up the package and got home. That evening I received a call from the same service representative and she confirmed my pick-up and offered to send replacements free of charge for any item that was damaged in the shipping delay (ie. went bad). I told her everything was still chilled (4 freezer bags, plus 2 dry ice bags did the job) and it was not necessary.
This whole scenario proved to me that Dean and Deluca was A) a premium service, B) offered above standard customer service and I although I already knew it, offered some of the best food products.
Dean and Deluca probably spent a significant amount of money paying for the customer service calls, follow-up with UPS, etc. but their desire to service their customer was priority one, even on a small order.