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- Mar 10, 2001
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Anyone know any inside scoop on the new Disney/Bank One credit card, set to debut in March? I got this offline, but I'm curious about what type of "rewards" on what types of "merchandise" and "vacations" they will offer. Anyone know?
"Philip Heasley, chairman of Bank Ones credit card division, said, Creating a Disney-branded Visa card with Disney rewards delivers on Bank Ones strategy of associating with the worlds best brands. We will help provide Disney families and fans with the opportunity to enjoy Disney vacations and merchandise as their reward for using the card. We believe the Disney-branded Visa credit card, with its world-renowned branding and attractive Disney rewards, will be immensely popular with families and other Disney fans when it is launched next year.
...
Initially, the card will be offered only in the U.S. and The Walt Disney Company will promote and reward its usage through its domestic businesses. Customers may accrue rewards from all purchases on the card at any of Visas 24 million acceptance locations worldwide. Monthly statements will provide exclusive Disney promotions for card members, and the latest Disney news and updates on rewards earned.
DISNEY-VISA ALLIANCE FACTS-AT-A-GLANCE
Visa and Disney have entered a multi-year global corporate alliance that will create marketing initiatives benefiting Visas 21,000 worldwide Members and millions of merchants.
Visa will work with Disney to create marketing programs across all Disney properties, including Disneys media properties (ABC-TV, ESPN, ABC Family, SoapNet and ABC Radio Networks) and Internet properties; exclusive Visa card promotions with Disney resorts in the United States and France; and, exclusive promotions with The Disney Stores and Disney stage productions such as The Lion King and Beauty and the Beast.
Concurrently, Bank One a Visa Member bank has entered a partnership with Disney to create the first-ever Disney-branded Visa card, which will enable consumers to earn rewards points that may be used for the purchase of Disney theme park vacations, videos and other merchandise."
"Philip Heasley, chairman of Bank Ones credit card division, said, Creating a Disney-branded Visa card with Disney rewards delivers on Bank Ones strategy of associating with the worlds best brands. We will help provide Disney families and fans with the opportunity to enjoy Disney vacations and merchandise as their reward for using the card. We believe the Disney-branded Visa credit card, with its world-renowned branding and attractive Disney rewards, will be immensely popular with families and other Disney fans when it is launched next year.
...
Initially, the card will be offered only in the U.S. and The Walt Disney Company will promote and reward its usage through its domestic businesses. Customers may accrue rewards from all purchases on the card at any of Visas 24 million acceptance locations worldwide. Monthly statements will provide exclusive Disney promotions for card members, and the latest Disney news and updates on rewards earned.
DISNEY-VISA ALLIANCE FACTS-AT-A-GLANCE
Visa and Disney have entered a multi-year global corporate alliance that will create marketing initiatives benefiting Visas 21,000 worldwide Members and millions of merchants.
Visa will work with Disney to create marketing programs across all Disney properties, including Disneys media properties (ABC-TV, ESPN, ABC Family, SoapNet and ABC Radio Networks) and Internet properties; exclusive Visa card promotions with Disney resorts in the United States and France; and, exclusive promotions with The Disney Stores and Disney stage productions such as The Lion King and Beauty and the Beast.
Concurrently, Bank One a Visa Member bank has entered a partnership with Disney to create the first-ever Disney-branded Visa card, which will enable consumers to earn rewards points that may be used for the purchase of Disney theme park vacations, videos and other merchandise."