The sixty five episode rule as it will be referred to hereafter, was originally meant to be discontinued after there would be enough filler material for Disney Channel to allow focus on investing in high rated programs. The sixty five episode rule accomplished its goal shortly after the cancellation of the Disney Channel program Darkwing Duck in 1992. For reasons unknown, the sixty five episode rule has been kept not only beyond that timeline, but throughout Michael Eisners leadership as CEO of Disney, and even continues to this day.
Intelligent business practice would be to invest in and market programs that receive the highest ratings, and to continue to do until such time as said programs are no longer profitable. I believe to do otherwise is not only anti-creative, hurting fans, but anti-business, hurting you. The sixty five episode policy was useful until the time of around 1992, after which it became self destructive, a fact which has not changed with the passing of time