https://www.wsj.com/business/earnings/netflix-earnings-q2-2025-nflx-stock-9d34f09c
Netflix Raises Revenue, Margin Forecasts After Strong Second Quarter
Price increases, membership growth and ad business momentum have all helped the streamer outperform
By
Jessica Toonkel and
Josie Reich
Updated July 17, 2025 5:47 pm ET
Netflix raised its revenue and operating margin forecasts for the year, continuing a strong run that has propelled its shares to new highs.
The streaming service said member additions, price increases and its growing ad business drove revenue in the second quarter.
Netflix’s revenue grew 16% to $11.08 billion in the second quarter. Net profit rose 46% to $3.1 billion. Those metrics slightly beat its guidance for the period.
Home to hits such as “Squid Game,” “KPop Demon Hunters” and “Ginny & Georgia,” Netflix has established itself as the dominant global streamer, while other entertainment companies continue to grapple with challenged cable businesses. The company’s stock has nearly doubled over the past year.
Netflix stock has nearly doubled over the past year, extending a run fueled by its success in limiting password sharing, building an ad business and raising prices. Shares fell less than 1% in after-hours trading.
The company’s operating margin expanded to 34.1% in the second quarter, from 27.2% a year earlier, and above the 33.3% it had projected. Free cash flow grew to $2.3 billion in the second quarter, from $1.2 billion a year earlier.
Netflix said it expects to generate $44.8 billion to $45.2 billion in revenue this year, up from an earlier forecast of $43.5 billion to $44.5 billion. The company increased its guidance for operating margins to 29.5% from 29%.
In January, Netflix
raised prices across its existing U.S. plans. The company said subscribers’ response to price changes had been in line with its expectations. Its ad business also continues to grow, with Netflix aiming to double ad revenue this year.
Netflix has redesigned its user interface and invested in a variety of
new programming, including overseas and live events, to attract and retain subscribers.
“Not all view hours are equal, and what we’ve seen with live is that it has an outsized positive impact around conversation, around acquisition and we suspect around retention,” said co-CEO Ted Sarandos.
Shows like “Adolescence” about a 13-year-old boy accused of murder, “Squid Game” and thriller “Zero Day” were among the most watched TV series during the first half of the year, according to an engagement report released Thursday. Among Netflix’s slate of movies, “Back in Action” starring Jamie Foxx and Cameron Diaz, and Tyler Perry’s “STRAW” drew the most views.
The number of hours viewed between January and June grew 1% year-over-year, and Netflix said its slate for the second half of this year is particularly strong.
Write to Jessica Toonkel at
jessica.toonkel@wsj.com and Josie Reich at
josie.reich@wsj.com