mom2aredhead
DIS Veteran
- Joined
- Oct 30, 2006
- Messages
- 2,660
Why do these foregin companies operate at a profit while the "Big 3" are always posting a loss?
I think part of it is perception. Let's face it - Ford and GM made some pretty crappy vehicles over the years. They had mechanical problems, recalls, horrible reputations about their quality, and a lot of consumers that had problems swore up and down they would never buy another Ford, GM, etc. and didn't. Even though the quality of the domestic vehicles has improved greatly, the Toyota Camry or Honda Accord never had to battle a bad reputation the way Ford products did.
Another issue is the saturation of dealers. There are just way too many. Where I live (metro-NY), I can drive to easily a dozen different Ford dealers within 40 minutes. I can only think of a handful of Toyota and Subaru dealers. The market and the manufacturer cannot support that many.
And honestly, and I can say this from experience working for Ford for many years, they just do stupid things! There is no need for a Ford Explorer to be available in 4 different trim levels which have overlapping features. They discontinued the Taurus, then brought back the name and put it on a different car and expected people to not notice and keep buying it. They bought and (in some cases) sold Jaguar, LandRover, Mazda, and Astin Martin instead of concentrating on making better Ford products. And they don't do a good job marketing to women...do we really need to see another Ford Truck commercial with the pickup bouncing down the dusty hill?? Seriously, if the Fusion was supposed to be the "savior" vehicle that everyone was going to love, throw a little money into advertising it...to women...who are the decision-makers in many auto purchases yet are ignored in many marketing meetings.
This is all on top of the ridiculous executive compensation, stock perks and UAW benefits that have been brought up before.

