To provide a unique Disney element or attention to detail; to make guests laugh/cry/feel exhilarated/feel nostalgic/feel patriotic/feel proud often & much; to win the respect of intelligent people or the affection of children; to earn the appreciation of honest critics for those Magical elements it offers and endure the harsh criticisms for ways in which it could be better; to bring out the best in guests; to leave the World a bit better, whether by an excited child, a carefree adult, a closer family, a unique experience, a better understanding of our world, a renewed spirit or a redeemed social condition; to know even one life has had an element of Disney Magic added to their vacation because it has existed. This is to have succeeded.
Thanks to Mr. Ralph Waldo Emerson for the elegant passage this was based on, and to Mr. J. Cricket for reminding me it was in my wallet.
So, you wont let me coach from the sidelines any longer and you are going to make me get into the game. I was rather enjoying my mediation role, but the time has come for me to take the field. Time to stop asking and start answering. Well, there you have it my poetic definition of a successful Disney attraction. It is quite a list, but at the same time it is so very simple. For those who prefer a more traditional list, let me break it down;
1. To provide a unique Disney element or attention to detail. This is rather self explanatory. An attraction should have something that makes it unique to Disney. This can be a lot of things for a lot of people. (In no particular order of importance) A movie or character tie in; use of unique Disney storytelling techniques; over the top immersive themeing, easily overlooked attention to little detail. We could list a hundred things, because there are probably that many that can provide a unique Disney element.
2. To make guests laugh/cry/feel exhilarated/feel nostalgic/feel patriotic/feel proud often & much. In essence, an attraction should evoke some kind of emotional response in the guest. Not every ride for every guest, but for the intended audience. Face it, a 4 year old will cry for all the wrong reasons if they went on Extraterrorestial (Im thinking of American Adventure tear in your eye type crying as the right kind), and many adults are bored to death by Dumbo.
3. To win the respect of intelligent people or the affection of children. Again, pretty self explanatory. Why both? Well, it is important that adults appreciate what is there. However, sometimes kids can see things in a unique way, and see things that an adult just cant.
4. To earn the appreciation of honest critics for those Magical elements it offers and endure the harsh criticisms for ways in which it could be better. Ok, someone will probably say that this is fraught with CYA. Look a little closer though, as no attraction will be perfect in the eyes of all people. You see, many attractions accomplish many different things, and few accomplish all things. As the saying goes you can keep all of the people happy some of the time, and you can keep some of the people happy all of the time, but you cant keep all of the people happy all of the time. This isnt just lip service it is true. And no, it isnt just about happiness. In this regard happiness = pure Disney joy. So, while there might be aspects of a ride that dont make some people happy (ie bring them pure Disney joy), if they are an honest critic they will be able to look past that and see the things that keep other people happy (ie bring them pure Disney joy). As for enduring the criticism most rides will have some, but if they can withstand the test of time, still bring forth the Magic for those who see it as time passes despite those areas where it can be criticized, they will endure.
5. To bring out the best in guests. There is nothing better than pure joy. In and of itself, pure joy might not make a Disney success, but combined with the other elements
..that is Magic.
6. To leave the World a bit better, whether by an excited child, a carefree adult, a closer family, a unique experience, a better understanding of our world, a renewed spirit or a redeemed social condition. Ok, this one is a mouthful, but it is also rather simple. Perhaps the very things Walt fought so hard to provide. Disney attractions should excite, bring us together, educate, make us think, make us understand another peoples, give us something we cant get elsewhere, help us to escape the workaday world, refresh us (at the same time as it exhausts us

), and make us all just a little bit happier, a little bit better
and have that stay with us (focus on this my friends, as a visit to Six Flags just doesnt do it).
7. To know even one life has had an element of Disney Magic added to their vacation because it has existed. Yes, it is just as much about the person standing next to us as it is about you or me. That person may be elderly or young. That person may be from another country. That person may be from a different background. That person will have a different view on good or bad, successful or unsuccessful. And they have to do more than smile Disney is about so much more than that. But if even just one person takes away a true Disney experience, a real Disney moment, a lasting Disney memory, then that ride is a success. Try this formula on for size. Ride for you is a failure (in relation to all those things I mention) + ride for the person next to you is a success (in relation to all those things I mention) = Disney Success.
Disney is many things to many people. If we fail to recognize that, if we try to say that Disney is only the things
we say it is for
us, we have stepped over the line and taken an element of imagination and delight, pure, bona fide, Disney delight, out of the hands of the person standing next to us. Would Walt approve of that? I really dont believe so. I cringe at even putting my thoughts to writing as I could even be guilty of overstepping the line but I truly endeavor to keep an open mind.
In conclusion, I admit that there are probably few true Disney failures. For you or I there may be many. But in general, on the whole, there are probably not many. I will also admit that in my framework, success and Disney seem to go hand in hand for a Disney attraction. Does that mean that an attraction that doesnt do all of the things I mention above is destined to be a failure? No. Here is where I will throw a bone for the Stacky guy to snack-y on. If it doesnt do all the things I mentioned it can still be successful (read: popular - and notice that popularity was nowhere in my list), but it would be just as successful if it were in Disney, or if it were in the park that belongs to the guy down the street. You could take most, make that all, attractions in Disney and put them in a competitors park and they would be successful. You could take very few rides from a competitors park and put them in Disney and have them be a Disney success, even though they may succeed in generating a line.
Pick away, my friendly vultures, but you cant change the truth.