Dear Disney Powers that be,
No doubt you have heard, from either this board or your overworked Central Reservations (CRO) staff, that there are a considerable amount of potential customers to your resorts that you stand to lose should you cease your traditional "room only" discounts to AP holders.
Perhaps this is because of your infatuation with the packages you have offered, or you think that the AP rates are no longer feasible. Of course, I have no way of knowing your reasons for sure.
This much I do know: From observing activity on these boards regarding this subject, should you disocntinue you AP discount program, you will lose business, plain and simple. Given your company's situation in the post 9/11 world and the current economic situation, I am at a loss to guess your motivations.
Your failure to brief your CRO staff as to the status of AP rates is also very poor management, but I am not surprised. This is, after all, the same company who paraded very transparent and ridiculous reasons for temporarily discontinuing the early entry program into the parks. Thankfully, that mistake was fixed, but I fear you are making another one now.
On a personal note, this recent apparent shift in AP rate policy has added unneccessary drama to my honeymoon planning and that is something that I will not forget. I am not reasoning that you need to consult me before implementing decisions, but my situation is no doubt one of many in same or similar circumstances. This decision will influence thousands in their plans, and, judging from opinions on these boards, you will be the loser, in one way or another. There are many educated consumers who will simply not pay your rack rates for rooms, and they will move elsewhere.
Of course, I will be delighted if the points made here become moot with an issuance of AP rates for September and October.
In any event, you owe it to your loyal AP holders to conclusively comment on your intentions with regard to room only discounts.
You have made enough rope, it is up to you whether you hang yourself with it.
Sincerely,
EJ
No doubt you have heard, from either this board or your overworked Central Reservations (CRO) staff, that there are a considerable amount of potential customers to your resorts that you stand to lose should you cease your traditional "room only" discounts to AP holders.
Perhaps this is because of your infatuation with the packages you have offered, or you think that the AP rates are no longer feasible. Of course, I have no way of knowing your reasons for sure.
This much I do know: From observing activity on these boards regarding this subject, should you disocntinue you AP discount program, you will lose business, plain and simple. Given your company's situation in the post 9/11 world and the current economic situation, I am at a loss to guess your motivations.
Your failure to brief your CRO staff as to the status of AP rates is also very poor management, but I am not surprised. This is, after all, the same company who paraded very transparent and ridiculous reasons for temporarily discontinuing the early entry program into the parks. Thankfully, that mistake was fixed, but I fear you are making another one now.
On a personal note, this recent apparent shift in AP rate policy has added unneccessary drama to my honeymoon planning and that is something that I will not forget. I am not reasoning that you need to consult me before implementing decisions, but my situation is no doubt one of many in same or similar circumstances. This decision will influence thousands in their plans, and, judging from opinions on these boards, you will be the loser, in one way or another. There are many educated consumers who will simply not pay your rack rates for rooms, and they will move elsewhere.
Of course, I will be delighted if the points made here become moot with an issuance of AP rates for September and October.
In any event, you owe it to your loyal AP holders to conclusively comment on your intentions with regard to room only discounts.
You have made enough rope, it is up to you whether you hang yourself with it.
Sincerely,
EJ