D23 Expo 2019 (First page with major info)

[DisneyKrayzie2]

Sad thing here is if they would have just announced this weeks ago I would of been excited about it, it actually does look interesting and something I would watch. But to call it a secret project and create suspense and reveal this was just disappointing. Bad marketing Disney.

 

[DLgal]

They announced it to the media which had their preview tonight.

Yeah, I know that. But, like, WHY?

 

[rteetz]

Yeah, I know that. But, like, WHY?

Why not? You don’t want to show off new projects for your major new streaming service?

 

[DLgal]

Why not? You don’t want to show off new projects for your major new streaming service?

You're not understanding what I'm saying. Sure, go ahead and make a cool documentary for exclusive streaming. That's great. I will definitely watch it. This could have easily been part of the Disney+ panel, where they could have mentioned it and created some hype.

But to devote an entire hour long presentation AND make a special media announcement 2 days early just seems like immense overkill for something so underwhelming.

 

[rteetz]

You're not understanding what I'm saying. Sure, go ahead and make a cool documentary for exclusive streaming. That's great. I will definitely watch it. This could have easily been part of the Disney+ panel, where they could have mentioned it and created some hype.

But to devote an entire hour long presentation AND make a special media announcement 2 days early just seems like immense overkill for something so underwhelming.

I don’t disagree but I’m not surprised in anyway. Disney+ is what the Disney company is riding its future on. All the marbles are on Disney+ so expect a lot about it this week.

 

[Jennasis]

Disney is the MASTER of not living up to it's own hype. Geez...how do they keep messing up like this time and again.

 

[DLgal]

Disney is the MASTER of not living up to it's own hype. Geez...how do they keep messing up like this time and again.

It's almost like they are trying to one up themselves with every new underwhelming announcement.

 

[MickeyWaffles]

I think One Day at Disney looks great, love the concept.

As a marketing/PR professional, I don’t have any idea why they listed it as a secret project on the schedule with an announcement date 2 days before the panel. Disney definitely laid the groundwork for the fan base to build it up and be let down and I have no idea why they would do that. They could have generated excitement about this project in so many other effective ways.

I don’t know what I expected. I definitely didn’t think it would be another gate or anything like that, but I certainly thought it’d be bigger than this.

 

[DLgal]

I'm not sure this is the BIG announcement...

 

[hereforthechurros]

Disney is the MASTER of not living up to it's own hype. Geez...how do they keep messing up like this time and again.

We have only ourselves to blame. They release a new popcorn bucket and people plan trips just to get it. New cupcake, lines are out the door. People over hype and salivate over everything Disney does, just waiting for the next thing to feed their Disney obsession.

 

[rteetz]

I'm not sure this is the BIG announcement...

It is. The media was told so.

 

[hereforthechurros]

I think One Day at Disney looks great, love the concept.

As a marketing/PR professional, I don’t have any idea why they listed it as a secret project on the schedule with an announcement date 2 days before the panel. Disney definitely laid the groundwork for the fan base to build it up and be let down and I have no idea why they would do that. They could have generated excitement about this project in so many other effective ways.

I don’t know what I expected. I definitely didn’t think it would be another gate or anything like that, but I certainly thought it’d be bigger than this.

Also a career marketer and naming it a secret was a smart move to ensure all eyes would be on Disney+ which is their new baby. Us die hards know better but they wanted to drum up hype and it worked.

 

[DLgal]

It is. The media was told so.

I believe it is the secret project. I don't believe it the biggest announcement of D23. I think this may be a case of misdirection.

 

[rteetz]

Also a career marketer and naming it a secret was a smart move to ensure all eyes would be on Disney+ which is their new baby. Us die hards know better but they wanted to drum up hype and it worked.

Exactly

 

[rteetz]

I believe it is the secret project. I don't believe it the biggest announcement of D23. I think this may be a case of misdirection.

Depends on what you would consider the biggest announcement. Some might consider what comes out of parks as that, some the Disney+ panel, some the studios panel.

 

[rteetz]

https://twitter.com/x/status/1164724652859482118

 

[Along For The Ride]

hereforthechurros said:
Also a career marketer and naming it a secret was a smart move to ensure all eyes would be on Disney+ which is their new baby. Us die hards know better but they wanted to drum up hype and it worked.
True .. but now I am not excited at all to even find out what else they have to announce.

 

[rteetz]

https://twitter.com/x/status/1164724913627754496

 

[rteetz]

https://twitter.com/x/status/1164725757706301440

 

[rteetz]

https://twitter.com/x/status/1164725757706301440

Look closely at the posters...