We used this tour company in May 2014. EXCELLENT!!!
The tour is completely custom. You get to see and do what you want to do. Check out the website and do some research. We emailed the owner -- I think his name was John -- in advance and provided a basic overview of things we wanted to do. As an example we weren't interested in the tour of the tequila factory but really wanted beach time. Our guide was prepared with an itinerary based on my email.
Our guide was Jose and he was very knowledgable. I would request him again in a heartbeat. He was great with our kids. He gave us advice for haggling and fair prices while we were shopping. Jose called himself our photographer and made sure we were all able to be in pics together.
The jeeps were older and a bit beat up but fit our needs. You can either drive your own jeep or have the guide drive. We elected to have Jose drive so we could just enjoy the sights. There was a cooler w/ water, beer and soda.
The price was way better than
DCL (my youngest was even free) and you weren't stuck in a caravan of jeeps and follow their schedule. If we were at a spot and wanted to stay longer we could. If we weren't feeling it we left.
We started at a resort for beach and snorkeling. Beach chairs were included. My boys are young (3 and 6). This beach was a little rocky but the kids enjoyed finding hermit crabs. Jose was the snorkeling guide and took my husband out (I stayed on the beach with the boys). They saw a lot of sea life.
Then we toured ruins and the first catholic church. We didn't stay long. Enough to take some pics and buy some souvenirs. Jose was great about making recommendations for the local shops in this area.
Then we went to lunch which was EXCELLENT and included in the cost of our tour. The alcohol was extra but worth the cost. The restaurant was called Andale. It was amazing. There are hammocks and swings that face the beach. The guacamole was the best I've ever had. If/when we go back to Cozumel this restaurant will be on my must visit list.
The beach across the street was beautiful but rough with lots of waves. As my boys are young he took us to a little lagoon that he said most local children learn to swim. We were the only tourists at the beach. There were some locals but it was very private. Jose stayed with our bags/towels which made me feel safe for my entire family to enjoy the water together without worrying about left. There were no waves and the water was warm. We found lots of star fish.
I think this is one of the best options on Cozumel. It is non-DCL but I never worried about not making it back to the ship. Jose was watching the clock. Throughout our trip he would say things like -- I see you are having fun, if we stay here more than 30 minutes we may not be able to do x. Which I appreciated. He gave us the option of modifying our itinerary and gave us the consequences. At our last stop he gave us an update as the time went by -- we need to leave in about 15 minutes to get back to the ship on schedule.
The price was great and depending on ages your kids could be free.
I can't say enough great things. I would book with them again.
http://cozumelcruiseexcursions.net/cozumel-jeep-tour.html
