DVC/Disney is not getting hotel revenue with rentals at all right now, so if they can capture even a small percentage of ex-rental revenue then that's money in the bank for them. Even if 95% of those ex-rental guests choose to stay offsite and only 5% book direct, that's 5% they didn't get before.
Everyone keeps bringing up lost hotel revenue, assuming Disney corporate is somehow competing with DVC renters. But that’s not really how it works.
If Disney truly saw
DVC rentals as competition with its own hotel bookings, properties like Big Pine Key (BPK) or Poly Island Tower (PIT) would never have happened—they would have remained hotels, or reopened, as traditional cash-only hotels.
BPK is the best example: Walt Disney World’s hotel division effectively said,
“We can’t reliably book these rooms at profitable rates, so it’s better to lease them to Disney Vacation Development (DVD) for the next 40 years.” In doing so, WDW Hotels got an upfront lease payment for the property, and the DVD division earned revenue selling decades’ worth of reservations through DVC points.
As long as the points for those rooms are sold, DVD has already been paid for renting out that room for 40 years in advance. And since both DVD and WDW Hotels are under the same corporate umbrella, the Walt Disney Company benefits either way.
Some argue Disney could earn $1,000 per night from cash guests in those rooms—but the economic reality is they weren’t getting that consistently before converting properties like BPK to DVC. Instead, Disney secured, say, $30,000 upfront for renting the same room for the same week each year over 40 years, plus they effectively offloaded staffing and maintenance costs to DVC owners through dues.
And if the rooms sit empty, it’s Walt Disney World’s parks and restaurants that care more, since DVC members or renters are highly likely to visit the parks and dine on property—generating revenue elsewhere.
Does Disney care whether it’s a DVC owner or a renter occupying the room? Not really. The room was already sold for the next 40 years, and Disney’s profit came when the points were originally purchased. As long as a park going, restaurant eating ,warm body is in the room they make the same money.
Considering Disney keeps building new DVC properties and converting existing hotels into timeshares, it’s clear they prefer this model.
Contrast that with Universal, which partners with Loews Hotels to build and manage its signature resorts. Neither company aggressively pursues luxury hotel cash rentals as a primary revenue driver the way people often assume Disney does.