I have a few theories why the fans here aren't more loyal, but keep in mind, they are simply that...theories
1) The stadium is not near mass transit and getting to/from game is bad (to put it mildly)
2) Atlanta is a transient town...not as many native Atlantians
We had the same problem with our hockey team (which I really enjoyed going to watch, while on TV is cure for insomnia) - some die hards, but many fair weather
3) Organization/Owner changes (several) have changed the "feel" over the years. Some like the new, some like the old
4) Folks are not willing to part with their money or spend their time if they're likely to see another loss (granted, that isn't isolated to Atlanta)
They just moved the stadium to Cobb County (NW suburb) and no longer downtown. The idea being since it's a more affluent area, they'd get more "locals" coming to the game. There is still no mass transit and the traffic in that area is even worse with the stadium traffic, so yet to be seen how it will pan out, but I think it will be an epic fail. I had an unknown (well mostly) trick/shortcut to get in and out of Turner field without traffic and with the new stadium, there is NO WAY anywhere around it that isn't HORRIBLE.
I think all the "sports networks" have killed the fan base EVERYWHERE (but specifically Cubbies and Braves). Used to be if you had WGN on cable, you could always see the Cubbies. Used to be if you had TBS on cable, you could always see the Braves. Now, there are 50 different networks you have to have to get them. I got rid of cable/satellite, so I confess I made it worse for myself to see either.
I can't believe they moved the park....Turner was perfectly fine. Wrigley not exactly easy to get to either esp for out of towner's. The El is awesome for convenience but not the greatest for late at night after hitting a bar or two, esp after a night game. Most Suburban Metra trains limit the last one at 12:30 a.m making it even harder
Well ,while we welcome all "Newbie" Cub fan's, one thing they need to know is it's fine to also follow/cheer another team (minus STL) but if you jump ship FOR another team, see ya. Not exactly welcome back in. Just the 411 for anyone who may want to hang in Wrigley and brag about how they "used" to be a "huge" Cub fan back in __, but then followed so and so when they sucked but are back as a life long fan now...Ummmmm, No.