Debbie Jean
DIS Veteran
- Joined
- Feb 22, 2005
- Messages
- 4,358
I don't see myself as a cynic, but definitely a realist. Corporate motivation isn't idealistic, it's bottom line, i.e. money $$$$$ So, I ask myself, why would Disney do this except to generate more revenue?
According to USAToday:
"The gamble could sweeten the pot of a company that already brings in $1 billion annually from Pooh merchandise, "more than all their core characters combined," says Thomas Ranese of marketing consultants Interbrand. "Pooh appears to be a robust brand that can handle expansion.""
So, new characters, new opportunites for mechandising... even better, create the character so that your target audience identifies with them, then integrate the character with established characters who have a strong sentimental appeal... voila! merchandising bonanza!
I suspect that little ones, girls especially, who don't have that "historical" sense of the Pooh gang and Christopher Robin that past and current generations do, will actually welcome the addition!
According to USAToday:
"The gamble could sweeten the pot of a company that already brings in $1 billion annually from Pooh merchandise, "more than all their core characters combined," says Thomas Ranese of marketing consultants Interbrand. "Pooh appears to be a robust brand that can handle expansion.""

So, new characters, new opportunites for mechandising... even better, create the character so that your target audience identifies with them, then integrate the character with established characters who have a strong sentimental appeal... voila! merchandising bonanza!

I suspect that little ones, girls especially, who don't have that "historical" sense of the Pooh gang and Christopher Robin that past and current generations do, will actually welcome the addition!
