Celeberty Mole Hawaii

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Sounds more like a huge PR blitz, but hey, Kathy Griffith is pretty damn funny.

CELEBRITY MOLE BUILDS ON PREMIERE NUMBERS

Continuing to Dominate NBC’s “West Wing,” “The Bachelorette” is the
No. 1 Show on Wednesday in Adults 18-49 for the Second Week in a Row and
Beats the Combined delivery of NBC, CBS and Fox in the Hour among Adults 18-34

“Celebrity Mole Hawaii” is Up Across the Board from its Week-ago Debut
And Defeats NBC’s “Law & Order” in the Time Period by 11% among Adults 18-34

Wednesday (8:00-11:00 p.m.)
ABC won its fourth consecutive Wednesday night in Adults 18-49 (6.0/15 vs. 5.2/13 - NBC) and its fifth among Adults 18-34 (6.3/18 vs. 3.9/11 – Fox), leading its nearest competition by 15% and 62%, respectively. In fact, the net pulled its best Adult 18-34 rating on the night in 2 months – best since 11/20/02, the night of the “The Bachelor II” finale. Winning the night among Teens 12-17 (5.3/18), ABC posted its second-highest delivery in that demographic this season, behind only the night of the finale for “The Bachelor II” in November. ABC claimed the Top 4 programs of the night among Teens.

"Celebrity Mole Hawaii” (10:00-11:00 p.m.)

“Celebrity Mole Hawaii” showed an across-the-board increase from its week-ago premiere. The celebrity whodunit program was up 3% in Total Viewers (11.0 million vs. 10.7 million), up 8% among Adults 18-49 (5.6/14 vs. 5.2/14) and up 18% among Adults 18-34 (5.9/17 vs. 5.0/15) week-to-week. “Celebrity Mole Hawaii” was even more competitive on its second outing in its new time period, beating NBC’s original episode of “Law & Order’s” by 11% in Adults 18-34 (5.9/17 vs. 5.3/15) and by 150% in Teens 12-17 (4.5/17 vs. 1.8/7). “Celebrity Mole” qualified as the second-highest-rated television show on Wednesday among Adults 18-34, behind only “The Bachelorette.”

·Showing even stronger retention of its “Bachelorette” young adult lead-in this week, “Celebrity Mole Hawaii” continues to give ABC its best audience retention with regular programming in the hour this season. In addition, “Celebrity Mole” gained audience share among Adults 18-49 from its first half-hour to its second half-hour (14 share to a 15 share).