Go over to carsthetoys dot yuku dot com and do an advanced search in the Ramone's House of Body Art forum for "Photoshop Chrome". Choose the one about looking for help from a Photoshop expert. After clicking on the thread you'll have to scroll down a little. I started with those instructions then did the things below to it.
After putting Ford in it didn't look quite right so I started playing. I ended up making 2 layers for the type. Here's my final settings on the 2nd or lower layer.
Drop Shadow: Opacity 75%, Distance 5, Size 5, Color black
Inner shadow: Opacity 60%, Distance 5, Size 5, Color black
Outer Glow: Blend mode: Screen, Opacity 75%, Technique Precise, Size 1, Color light gray.
Inner Glow: Blend mode: Multiply, Opacity 100%, Technique softer, Size 5, Color white.
Bevel: Use the settings below. Note the custom bevel curve.
Contour:
Gradient Overlay:
Stroke:
For the top layer I first changed the softness in the bevel to 1 to get rid of some funky things going on. I then converted it to a smart object, then rasterized it, and changed the blend mode to overlay.
NOTE: there's probably something else I did to the top layer's effects but unfortunately I did not save it.